See It Before You Tee It: Why Virtual Walkthroughs Are the Future of Golf Courses and Resorts

The way golf courses and resorts present themselves online has become crucial to attracting and retaining clientele. Virtual walkthroughs, offering immersive 3D tours, have emerged as a powerful tool in this realm. For golf course owners and industry professionals, understanding and leveraging this technology can lead to significant benefits.

Virtual walkthroughs allow potential visitors to explore golf courses and resorts from the comfort of their homes. This interactive experience provides a realistic sense of the landscape, facilities, and ambiance, enabling informed decisions.

For instance, Fraserburgh Golf Club in Scotland enhanced its online presence by launching a virtual tour of its historic James Braid-designed Corbiehill Course. This initiative, complemented by drone flyovers and narrated by Sky Sports commentator Ewen Murray, offers an in-depth perspective of the course. Eddie McDonald, a club committee member, highlighted that this digital approach aims to increase exposure both domestically and internationally, aligning with evolving digital trends.

golfbusinessnews.com

Enhancing Member Engagement and Accessibility

Virtual tours also serve as valuable tools for member engagement. The Royal & Ancient Golf Club of St Andrews, known as the "Home of Golf," collaborated with Eye Revolution to create a comprehensive virtual tour of its clubhouse. This initiative allows members worldwide to explore the clubhouse's rich history and artefacts, strengthening their connection to the club.

eyerevolution.co.uk

Attracting International Visitors

For resorts aiming to attract international guests, virtual walkthroughs can be particularly effective. Casa de Campo Resort in the Dominican Republic partnered with Golf Digest to launch a virtual tour and app for its renowned "Teeth of the Dog" golf course.

This digital tool enables potential visitors to experience the course's intricacies, encouraging them to visit in person. Peter Bonell, the resort's Chief Marketing Officer, emphasised that the virtual walkthrough feature provides an invaluable way to experience one of the world's top golf courses, aiding both returning and prospective visitors.

casadecampoliving.com

The TwinSpace Advantage

At TwinSpace, we specialise in creating high-quality, immersive 3D digital twins tailored for golf courses and resorts. Our technology offers:

• Enhanced Online Presence: Stand out in a competitive market by showcasing your course with cutting-edge virtual tours.

• Increased Bookings: Provide potential visitors with a realistic preview, increasing their confidence to book.

• Global Reach: Attract international golfers who can explore your facilities virtually before planning their trip.

• Member Engagement: Offer current members a unique way to engage with the club.

Integrating virtual walkthroughs into your golf course or resort's marketing strategy is no longer a luxury but a necessity. It enhances visibility, engagement, and ultimately, profitability. With our expertise, bringing this technology to your establishment is seamless and effective.

Get in touch today and embrace the future of golf course presentation, ensuring your venue remains at the forefront of the industry.