Success Story: The Ivy Collection

The Ivy is one of the UK’s most iconic restaurant brands, with a rich history dating back to 1918. Today, The Ivy Collection and Caprice Holdings operate over 50 locations across London and the UK, each offering a unique and luxurious dining experience.

A key part of their success is their private dining offering, with spaces designed to host everything from intimate gatherings to spectacular events for over 100 guests. These rooms can be fully tailored with bespoke décor and personalised menus, making them highly sought-after for celebrations, corporate events, and special occasions.

“It’s a luxury to be able to have the ability to host these events,” says Stephanie Mechanic, Head of Sales at The Ivy Collection & Caprice Holdings. “People make decisions very fast these days. Organising an event might not be the first thing on their to-do list, so they want to be able to trust in whoever they’re working with to give them the right advice about the venue with the best recommendation and the easiest process possible.”

A Game-Changer for Private Dining Bookings

When updating their website, The Ivy Collection and Caprice Holdings wanted to enhance their client experience and streamline their sales process. They saw the opportunity to integrate TwinSpace® 3D digital twins, allowing clients to explore their private dining rooms virtually.

“The 360° tours we can create using digital twins are an incredible sales tool, enabling us to showcase the best of our spaces.”

– Stephanie Mechanic, Head of Sales | The Ivy Collection & Caprice Holdings

A digital twin allows potential clients to walk through the venue remotely, experience the space in full detail, and feel confident in their decision before even setting foot inside. The ability to see layouts, decor, and seating arrangements has become a crucial part of the booking process, providing clarity and trust in an industry where expectations are everything.

Building Trust Through Transparency

For The Ivy Collection, client trust and satisfaction are paramount. By offering realistic, high-quality virtual tours, they ensure that guests see exactly what they will experience on the day of their event.

“Our clients’ satisfaction and trust in our brand, our product, and our recommendations are paramount in our industry. That’s what makes us stand out – our clients know they can trust what we tell them. We have to live that. Using tools that promote that trust is essential.”

Virtual tours remove uncertainty for international guests and busy event planners, helping them visualise and measure spaces without needing an in-person visit. The Ivy team has also carefully styled and dressed rooms before scanning, ensuring that the lighting, decor, and ambiance are perfectly presented in every 3D tour.

Saving Time & Increasing Efficiency

Before implementing TwinSpace®, the sales team would spend hours each week conducting in-person show rounds—often multiple tours per day. With over 700-1,000 inquiries per week across their UK locations, this was a time-intensive process. Now, most clients take a virtual tour first, reducing the need for physical visits.

“Since putting the TwinSpace® tours on the website, the team is mostly in the office now and travels only where necessary. Instead of multiple show rounds every day, they might now do a couple per week because of the confidence the digital tour gives.”

Not only does this save time for the sales team, but it also creates a better booking experience for the client. Planners can take accurate venue measurements, explore seating arrangements, and get a true feel for the space at their convenience, all without the pressure of an in-person tour.

The Results Speak for Themselves

The adoption of TwinSpace® digital twins has had an immediate impact. Bacchanalia, a new opening within Caprice Holdings, saw over 3,000 virtual tour impressions since launching. The Ivy Chelsea Garden, which introduced its 3D tour saw 800 virtual walkthroughs in just two months.

Stephanie concludes, “If companies can build trust and achieve a better client experience through the use of high-quality tools, then that’s what will make them stand out.”

For The Ivy Collection, TwinSpace® isn’t just a marketing tool, it’s an essential part of their sales strategy, giving clients the ability to book with confidence, streamlining operations, and setting a new standard for how luxury hospitality spaces are presented online.